1. Customer and use
- Target customer identified
- Problem or use case defined
- Destination market confirmed
- Expected selling channel understood

Use these questions before requesting quotations or paying for samples. A clearer brief produces more comparable supplier responses and better decisions.
Ticking every item does not eliminate risk. It helps reveal what you know, what remains an assumption and where specialist support may be needed.

A realistic business case should tolerate reasonable variation in exchange rates, freight, lead times, defect levels and customer demand.
Use the opportunity assessment to identify whether a focused consultation or a defined sourcing project is the better starting point.
Assess Your Sourcing Need